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Selling the Benefits: The Journey, Episode 10

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

Watch The Journey: Episode 10

The Journey, a Social Media Examiner production. Mike is on a mission to grow his company's customer base by more than 62%, year over year. Watch as he inspires and mobilizes his marketing team to take action.

The Journey, a Social Media Examiner production.

Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.

In this episode, Mike analyzes why people aren’t buying and his team begins focusing on benefits. He also decides to bring on a pro to help him sell better.

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