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Facebook & Universal Music Group Finalize Landmark Partnership Deal

Every had a video taken down on Facebook because it contained music licensed by Universal Music Group? Never again.


Facebook and UMG have entered into a ‘unprecedented global, multi-year agreement’ that will enable users on Facebook to upload content that contains music licensed by the major label – this extends to Facebook-owned properties including Instagram and VR platform Oculus, as well.

According to a press release: “The partnership will facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fueled culture. Enabling a variety of features across Facebook’s platforms, the agreement is intended to serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online.”

Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook, said, “There is a magnetic relationship between music and community building.

“We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”

Michael Nash, Executive Vice President of Digital Strategy, Universal Music Group, said, “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans.

“This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”

Facebook and UMG will work in tandem to develop new ways utilize this partnership and bring innovative content to their users and fans.

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